This branding project began with a random letter and number, R and 3, and the task of building a fictional company rooted in a real-world industry. From that seed, Recubed was developed: a sleek, modular storage solutions brand that blends clean geometry with functional design. The name plays on the mathematical idea of "cubed" and the concept of rethinking or reusing space, aligning with the company's focus on flexible, reconfigurable storage systems for homes and offices.