Developed as part of a team project for the ASU MLK Committee, this campaign used film as a central visual metaphor to highlight pivotal moments of collective movement throughout history. Titled Our Moment to Move, the concept aimed to inspire student leadership and volunteerism by connecting past efforts to present action. After the initial team submission, I refined the campaign individually—shifting the color palette from traditional ASU tones to a unifying blue, emphasizing connection and forward momentum across campuses.